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Most applied behavioral scientists are full of…
Why most of the behavioral science advice you read is at least half wrongIn college, I was a biological determinist.This was natural, since I was studying neuroscience. All I thought about all day were...
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Where have all the good books gone? (and my *new* newsletter)
It’s amazing how little high-quality behavioral science content is out there.When I first got into the field I thought that it would take a lifetime to consume all of the good stuff out there.So I got...
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You should sign up for my daily newsletter…
Get great applied-behavioral-science content in your inbox, daily.I’m not writing on here as much as I used to.However, I do write an article every day.But the only people that get to read it are my...
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Why you tend to order the same thing as the person in front of you
You’ve probably experienced something like this before:You’re waiting in line at a restaurant and trying to figure out what to order. You have a rough idea of what you’re going to get, but you’re still...
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Why you should stop buying ebooks
It’s the psychologyThis is why I have a love-hate relationship with my Kindle…You see, the other day I came across an interesting study in the Journal of Consumer Research entitled “Digital Goods Are...
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How to Hire a Behavioral Scientist (and Why You Often Shouldn’t)
Recently, I’ve been getting a lot of questions about how to hire a behavioral scientist.Continue reading on Medium »
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Why you can’t change who you are — only how you behave.
I recently went under the knife for my sleep apnea. It’s a problem that’s silently plagued me my entire life. For as long as I can…Continue reading on Medium »
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The Seven Habits of Highly Effective “Mini-me”s
Each day, I spend about 10 minutes scrolling through my Instagram feed. One of the people I follow is an exceedingly manly person named…Continue reading on Medium »
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So you want to start a behavioral science team…
All companies are in the business of changing behavior.Target and Amazon are in the business of getting people to visit their stores and websites and purchase as many items as possible.Google is in the...
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The coronavirus messaging disaster
Over the last few weeks, I’ve been getting a number of emails about the novel coronavirus. People have been particularly interested in how…Continue reading on Medium »
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Smartphones Aren’t Addictive — But Their Increasing Usage Points To Bigger...
Back in 2012 I was worried. Really worried.I felt that, like Tony Stark in The Avengers, I had come across some secret power that, in the wrong hands, could cause great destruction.Loki’s Behavior...
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Why You’ll Never Change Your Mind
And Why Social Media Makes This Even WorseWe’ve all had the following experience:We put forward a fact, or make some point, only to have someone interrupt and tell us that we’re, actually, wrong.How do...
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Most Psychology Research Is BS
Here’s the real stuff you need to know to optimize your lifeContinue reading on Medium »
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Anthropomorphism and AI
co-author George Kassabgi (gk_)People have a tendency to associate certain types of products and technology with magic. With the hype around “Artificial Intelligence” (AI) we seem to have entered the...
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Most applied behavioral science projects are behavior amplification projects
How should we think about behavior change in light of our strong, biologically-determined predispositions?To answer that, we first need to talk about some research I did with BJ Fogg.Back in 2011, BJ...
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Most applied behavioral scientists are full of…
Why most of the behavioral science advice you read is at least half wrongIn college, I was a biological determinist.This was natural, since I was studying neuroscience. All I thought about all day were...
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The Only 5 Books You Should Read About Habits
Over the past 15 years, I’ve read hundreds of books, papers, and articles on habit formation.99% of them weren’t worth it.Save yourself the time and just read these 5 🧵👇Book #1: Switch: How to Change...
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Breaking: Beware of Behavioral Economics
This last week, The Proceedings of the National Academy of Sciences (PNAS) published a letter that I can only describe as a bomb.Here it is: No evidence for nudging after adjusting for publication...
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Is Behavioral Economics useful? The evidence is surprising.
Is Behavioral Economics useful? The evidence may surprise you.In April 2020, James Clear went on Sam Harris’ podcast to talk about his excellent book, Atomic Habits. In the interview, he spoke about my...
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